Hustler Club Las Vegas participated in an event to challenge the world record for topless skydiving on July 4, with the proceeds earmarked for breast cancer research. Adult superstar Jesse Jane came to town for a pre-jump performance on July 2 at the Hustler Club, and the big jump took place on the Fourth of July at Skydive Las Vegas. Celebrity participants included David Arquette and Ron Jeremy. The event was sponsored by Hustler Hollywood, Larry Flynt's Hustler Casino, Miller Lite, Vegas Party Nights, Living Beyond Breast Cancer, Skydive Las Vegas, Vegas Indoor Skydiving, Señor Frogs and TNT Beverages.