MARINA DEL RAY, Calif.—Longtime Digital Playground publicist Adella has amicably parted ways with the company to strike out on her own with a new self-helmed adult industry PR firm, dubbed Fine Ass Marketing.
Under Adella's 10-year reign at Digital Playground, the studio racked up hundreds of awards including a plethora of prestigious marketing accolades, and she played a key role in launching the careers and making household names out of such major adult stars as Jesse Jane, Tera Patrick, Stoya and Teagan Presley, as well as propelling productions incuding Pirates and the Island Fever series to true blockbuster status.
"Adella's vision, principles, devotion, friendship and love have been instrumental to Digital Playground," said DP co-owner Samantha Lewis. "She always worked diligently to show Digital Playground in a positive light and at the forefront of the media. Adella is an embodiment of Digital Playground's values and an extension of myself. I will greatly miss her, but will always applaud and support her."
Launching this month, Fine Ass Marketing will offer comprehensive promotional, marketing and networking sevices, utilizing Adella's extensive industry knowledge and relationships. The agency will service all facets of the industy, including studios, talent, novelty and web companies, photographers, directors, distributors and retailers. Rates are guaranteed to be comparable, and are available by private consultation.
"While I am excited and eagar about the launch or my own company," Adella said, "I would be remiss if I didn't pay tribute to Digital Playground and its owners, Joone and Samantha Lewis. I have been blessed to have their marketing support and guidance for over a decade. We have seen to completion some of the most successful marketing campaigns in the history of adult entertainment, and it's been an honor to be a part of their team. I simply would not have grown to this position without their tutelage. My departure is with gratitude and love and couldn't be more amicable; Samantha is one of my closest and truest friends and has been a mentor and inspiration to me. I will always consider Digital Playground's stars, employees and principals as family."
Drawing upon Adella's 14 total years of experience in the adult industry, Fine Ass Marketing will offer custom, comprehensive marketing and branding plans, press releases, wire services, international media access, screener services, on-the-set articles, media prepping, social networking start-up and staff instructional courses, as well as personal referrals for media, studios, talent and crew. In addition, Fine Ass Marketing will serve as a booking agency, co-ordinating engagements for clients including appearances, event hosting, store signings, magazine coverage, photo sessions and crossover exposure via such platforms as music videos, movies and television.
Stated AVN Media Network chairman Paul Fishbein, "Adella is the new face of adult marketing. With a sly combination of agressiveness and grace, she helped tear down the barriers between the mainstream world and adult, allowing the products and stars she represented at Digital Playground to shine both inside and outside the adult world."
For all inquiries about Fine Ass Marketing, contact Adella at (310) 804-0514 or [email protected].