LOS ANGELES—, formerly, FineAss Marketing, has hired industry veteran Josh Ortiz. His position is broad and covers all aspects of marketing, client, public and media relations.
“We’re pleased to have Josh join the team and add his knowledge and experience to the FAM conglomerate,” said Adella Curry CEO and founder of Forward Approach Marketing. “We have been working with Josh in a freelance capacity since July and the entire team has come to rely on him. He brings excellent communication and relationship skills to the table. He takes great pride in his work, and he is a team player.”
With five years in the adult industry and 10-plus years in corporate business-to-business sales, Ortiz brings a broad spectrum of experience that ranges from promoting small boutique-level brands to some of the largest in the industry. He comes to Forward Approach Marketing from Eldorado Trading Company, where he was instrumental in sales and education. His new duties include developing and implementing marketing plans and strategies as well as interfacing with clients, business professionals and members of the media.
“I am honored to be part of FAM,” said Ortiz. “My love for our industry, the amazing humans that comprise it, and my commitment to integrity-driven results were compelling forces in my desire to find a position within an organization where I could still have a positive impact. FAM encompasses all of this and more than I could have ever expected."
Ortiz’s arrival coincides with Forward Approach Marketing’s growth in the health and wellness space.
Established in 2010 as a full-service public relations and marketing firm, Forward Approach Marketing has developed a solid footprint in the adult industry by serving many of its largest brands and biggest personalities. It caters to an array of clients ranging from fitness to health and wellness, entertainment to education, providing branding, public relations expertise and talent marketing for all.
Besides its public relations and marketing work, FAM provides a platform for networking while creating a space in which meaningful, long-lasting relationships can be crafted with both new and established businesses. Owner Adella Curry has been at the forefront of media and public relations for over 20 years, and seeks to help clients previously outside of the mainstream view step into the spotlight in a new era of acceptance.
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