Williams Trading U Relaunches With ‘Sex Ed with Sunny’

PENNSAUKEN, N.J.—Adult distributor Williams Trading Co. has relaunched Williams Trading University, its successful e-learning platform.

WTU officially relaunched with a newly created “Sex Ed with Sunny” channel for all adult wholesale dealers. This complete channel is live and available today for all brick-and-mortar dealers to be trained with Sunny Rodgers, certified clinical sexologist. This platform can be accessed with a PC, iPad, Android phone or any tablet 24/7. The channel is presented by Pipedream Products.

“I am absolutely thrilled to be a part of William Trading Co.’s renown e-learning program,” said Sunny Rodgers. “I truly believe that the information and education their program imparts is extremely valuable on many different levels and I am honored to be able to share my knowledge with their many online users.”

This new custom e-learning channel features 10 free e-learning courses from Pipedream’s Sunny Rodgers, their resident sexologist. This collaboration with Pipedream Products includes courses covering the following topics: Clitoral Stimulation with Jimmyjane’s Form 2 and Ascend 2, Male Masturbation with PDX Elite Masturbators, Painful Sex, Prostate Toys, Pussy Pumps, Sex Without an Erection, Taking Care of your Pelvic Floor, Travel Tips, and Vibrating Cock Rings. You can view the complete “Sex Ed with Sunny” e-learning channel at

“As an added benefit to this custom e-learning course, upon dealer certification of each course, a special one-time digital discount coupon is extended to the wholesale dealer for use on the next Pipedream Products order. We are the first e-learning platform within the adult channel, and now we are further enhancing this valuable resource by offering a one-time discount to all participants who earn a certification,” said Scott D., sales and marketing director.

WTU is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Online courses are available 24 hours/7 days per week accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs, and well-being. To date, more than 60,000 course certifications have been completed across the domestic U.S., Canada, and Puerto Rico.

Upon completing a course, the user takes a quiz certifying their new found knowledge and is rewarded with a downloadable certificate. Free premiums, samples, and special offers are being offered by select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.

Williams Trading Co. is a full line adult wholesale Distributor with more than 40 years of excellence in the industry, carrying over 20,000 different items; with new products added weekly. Check out for its simple and effective online ordering system, backed by a knowledgeable sales staff.