BOCA RATON, Fla.—Novel Creations, parent company of the Nu Sensuelle brand of products, announced the hiring of Lulu Shwartzer as the company’s international brand ambassador.
Shwartzer will be located in the U.K. to help to expand the brand further outside of the U.S., as well as assisting with U.S. customers.
“We are excited to announce Lulu Shwartzer as our new International Brand Ambassador for NuSensuelle,” said co-founders Barry and Thao Brinberg. “We have known Lulu for a long time and between us there has always been a mutual respect, admiration and interest in working together. We have been looking to expand our worldwide presence in 2018 and this is the perfect opportunity to make it happen with her as a part of the team.”
Shwartzer, a self-proclaimed “toy geek,” joins the team with more than 28 years of experience in the adult novelty business.
"I'm looking forward to working with Barry and Thao who are both innovators and forward thinkers," Shwartzer said. “Nu Sensuelle is already a brand known for its quality and very high standards in the U.S. and I look forward to bringing that to the rest of the world.”
Her debut with the company will be at the ANME Show in Burbank next week in booth 54.
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