Lovehoney Kicks off 2018 With New Ranges

BATH, England—Lovehoney’s sales team is gearing up for an even busier and bigger 2018, launching two new ranges this month, as well as unveiling addition to current collections.

International Sales Managers Jim Primrose, Kate Hodgson-Egan and Sales Manager Sabrina Earnshaw will be at the ANME Founders Show in Burbank, Calif., where the new collections will be announced.

“We are really excited to show off our brand new ranges and introduce the Coco de Mer Pleasure Collection bondage range to our customers,” Primrose said. “ANME will be massive this year for us and not only are we promoting our fantastic new ranges, but a range of POS that will increase sales and encourage footfall into stores—our designs are second-to-none and we’re proud of what we’ve created for our brands.”

Last year was a successful one for the company, with the launches of new ranges such as Broad City, BlowYo and the third and final installment in the Official Fifty Shades Official Pleasure Collection, Freed.

Lovehoney are also delighted to have on display the luxurious Coco de Mer Pleasure Collection bondage range, which is new to the Coco de Mer range in Lovehoney Trade for 2018. The Coco de Mer Pleasure Collection has become synonymous with luxury and quality and has been featured in glossy publications around the world such as Vogue and GQ. Items in the bondage collection include floggers, wrist cuffs, blindfold and leather leads.

“The team have been preparing to kick off the year in style at the ANME show,” Hodgson-Egan said. “Lovehoney has even more ambitious plans for 2018 and we’re excited to share these with existing and new customers. It is extremely valuable to be able to meet face-to-face with retailers and distributors to receive their feedback on product ranges and their priorities for the year ahead.”

The Lovehoney trade team will be in the tent area at ANME.

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