BEVERLY HILLS, Calif.—Elm Street will soon be host to the Queen City’s second venue operated by Hustler Hollywood, the national retailer owned by Larry Flynt. Larry Flynt’s Hustler Express is slated to occupy 411 Elm Street, the same space in which Hustler Cincinnati thrived from 2004-2009. The new store will be open for business in late March, with a formal Grand Opening set for April 12.
As its name implies, Larry Flynt’s Hustler Express will provide a sleek, simple, familiar shopping experience that offers the convenience of a second downtown location to those who know what they’re looking for. The first of its kind, the store will maintain a “best of the best” approach in product assortment, mirroring the offerings of a typical Hustler Hollywood store, but focusing on high-demand, high-quality, Hustler-branded items. It will also stock a few new items not found at the already established Hustler Hollywood 7th Street location.
“We love Cincinnati, and the Queen City market has always been kind to us,” said Flynt. “We’re excited to open a second store downtown to provide greater convenience and more options for those who want to share in the Hustler Hollywood shopping experience.”
The Elm Street space is currently undergoing renovation to bring it up to the current standards of Hustler Hollywood stores nationwide. Larry Flynt’s Hustler Express will be the 12th location in HH retail family.
Hustler Hollywood is an upscale, modern adult boutique dedicated to providing a sophisticated shopping experience for the sexually curious. The first store opened in 1998 on the famed Sunset Strip in West Hollywood. Further expansion of the chain is planned for later this year.