In a judicious marketplace where quality is king, Digital Playground is launching its premier line of adult novelty toys inspired by the biggest adult productions in history—Pirates and Pirates II: Stagnetti’s Revenge.
Digital Playground spent more than a year in development to ensure the line of 22 items fully encompasses the elevated standard and sensuality associated with Pirates and Digital Playground.
“When I came onboard, this was one of the initiatives that as a company we wanted to pursue,” said Farley Cahen, head of novelty development for Digital Playground. “We had seen a lot of success with the private labeling we had done where another company created the products and we put our branding and logo on it, but we chose to make that investment and look at what we wanted to keep and improve in both a technological and design sense.”
Designed completely in-house, the 22 products in Digital Playground’s initial launch range from rockets and rabbits to strokers and rings. All of the products are themed to the Pirates movies and the stars, who include Jesse Jane, Janine, Riley Steele, Stoya and Katsuni. Unique editions of the toys are tailored to fit the personalities of each girl, with pirate-themed motifs unlike anything ever produced before.
“Whether it’s a novice or experienced buyer, people will be impressed by just how different and elegant our line is,” Cahen said. “There’s something for everyone.”
Cahen said he believes the line will strike a chord with consumers, since the packaging features no nudity, the motors have been technologically redesigned to be powerful yet quiet, and the attention to detail is unsurpassed. As an example, he pointed out that the rabbit-style items feature a simple on/off button, which is not available on similar products from other companies. Additionally, he said, the theme of pirates transcends adult and has a lifestyle culture all its own: Several top mainstream clothing and jewelry designers have turned to skulls and crossbones for inspiration.
Through the years, Digital Playground has carved a place for itself in the adult industry as a technological leader, and company officials said the toy line is no exception. Extra-quiet, super-powered motors were installed to optimize stimulation, while reducing distraction and embarrassment.
The rabbits include an illuminated and simplified controller ideal for operation with the lights off. Medical-grade, phthalate-free silicone ensures the safest and healthiest experience possible. The silicone used for the pleasure rings is strong and durably flexible to fit all sizes. The rockets are composed of an original, velvety-soft exterior, allowing for unparalleled enjoyment.
Additionally, all the toys are completely water resistant so that the fun can be moved from the bedroom into the shower.
Digital Playground paid just as close attention to the aesthetics of its toys as its bestselling movies. The rockets and the rabbits include brilliant gem accents. The five-speed bullets come in metallic gold, copper and silver, as well as soft-coated white, pink and black, and include unique, custom carvings and pendant chains. The pleasure rings are available in four distinctive designs and powerful five-speed bullets. For men, the vaginal and oral strokers are molded out of crystal clear and skin tone silicone into a life-like depiction of Jesse Jane.
The aesthetics continue with the complimentary satin storage bags accompanying all rockets and rabbits. The Pirates Hidden Pleasure Vibe includes a satin-lined treasure chest for discreet, fashionable storage. Even Digital Playground’s packaging is visually appealing, with innovative, clear containers allowing full 360-degree product viewing, thus increasing sales and satisfaction.
While Digital Playground will officially launch the line at the Adult Entertainment Expo in the East Coast News booth of the B2B section of the show, already the items are earning high praise. One product tester said, “It’s such a work of art that instead of feeling embarrassed to have it and hiding it like I normally would, I showed it off to my friend. She wanted to know when she could get one.”
Digital Playground’s novelties range from a generous MSRP pricing of $19.95 (Pirates Pendant Vibe) to $99.95 (rabbits). Retailers may obtain plan-o-grams, wall displays, freestanding displays, and point-of-sales displays for optimum exhibition. All sales and media inquiries should be directed to Farley Cahen at [email protected]
This article originally ran in the January 2010 issue of AVN magazine.