New Gay Reality Site:

Aiming for what its creators call an under-served niche, "straight men getting tricked into gay sex," new gay reality site launched last month from .

"This is our first site branching into the gay market," said Wild On Cash's Mark Cohen to AVN "We're basically just starting to look at under-served markets, a little more niche or targeted markets, and we just came across this as being one of the under-served markets. And we thought it was a great idea, and luckily we were capable of producing this kind of content."

Webmaster affiliates will get 50 percent of signups and 50 percent of recurring revenues on each membership's lifetime. Cohen said he'd like to see "everybody go" to a full industry standard of 50/50 affiliate plans.

"Webmasters actually make more money in the long term with them," he said. "Just compete on the grounds of your content."

Interested Webmasters can join up, get linking codes, and get promotional materials at Wild On Cash on the Web. Or, for more information, contact [email protected].